Head of Digital

Reporting to:  Managing Director
Salary:  Highly Competitive


The Digital Lead is a senior strategic and client-facing role providing consultancy, direction to the team and key clients. 

We are looking for an experienced candidate to lead the function and develop the Digital services offering at MAD (Minprint Advertising & Display).
Digital services are one of six main functions we have developed at MAD. This division is responsible for Websites, Multi-Channel Marketing Campaigns, Digital Content and Web Applications.

Deadline for applications:

Wednesday 31st October 2021

Key Responsibilities:

Work with our MAD Digital team on the impressive portfolio of diverse client projects and play a key role in delivering a wide range of digital services.


• Ownership, management, and continual improvement of the MAD web platform and online Customer Experience
• Supporting the New Business function during the pitch process
• Identify opportunities within existing client accounts and to propose, plan and pitch compelling ideas and strategies
• Develop and oversee implementation of internal and client digital solutions including websites, configurators, digital content, multichannel marketing solutions and web apps.
• Deliver value added strategic consultancy and work closely with clients to deliver digital marketing campaigns and digital marketing services
• Independently lead and make decisions that properly balance the needs of the account such as those of clients, internal goals and teams
• Responsible for upholding excellence in delivery; defines and achieves KPI's
• Responsible for ensuring effective budget management and account profitability services
• Line managing and performance managing of the digital team
• Train and mentor members of the team in digital.  Stay up to date on best practices, techniques and current trends on digital marketing and measurement
• Contribute to further develop the agency proposition, working collaboratively with the directors to build your digital team
• Work with wider team to develop our digital solutions proposition


We are looking for a team player ready to demonstrate initiative and a can do attitude.

If you are looking for a new and exciting challenge in a dynamic company that is growing from strength to strength, we might be just be the right fit for you?


Must have's:

• Extensive experience developing and delivering websites, digital solutions strategies & campaigns

• Digital agency experience

• Creative in your approach to problem solving and idea generation

• Highly commercial with strong strategic consultancy skills

• A strong leader with the skills and aptitude to develop, grow and motivate a team

• A clear and articulate communicator with the ability to simplify the complex

• Highly collaborative, yet with the ability to self-motivate and work independently

• Web Design Skills including experience working with WordPress and other CMS

• Proficient in use of the Adobe Creative Cloud applications

• Experience with managing DNS and website hosting.


Nice to have's:

• Degree in relevant discipline

• Technical understanding of HTML5, CSS3, jQuery, JavaScript

• Experience managing API integrations

• Solid object-oriented design, programming and debugging skills

• A strong understanding of database structure and programming such as SQL & PHP

• Cloud Management of Digital Signage & LED

• Web/Mobile Application Development experience

• Event Audio Visual experience.

What to expect:

Our Belfast studio is based on the edge of the city, off the Castlereagh Road, with an open-plan, friendly, atmosphere we’re a team who pride ourselves on working well together.

We’ve been around since 1977 as a commercial printer and have grown into a multidiscipline agency offering creative design, interior spaces, exhibition and digital solutions.  Our staff retention is strong, we are a second generation family business with good values; and we’re focused on ensuring the best talent available bring their skills to MAD.

Our clients are big names in the local market; therefore, we are working on briefs for some of the world’s best brands in retail, property, beauty and entertainment.

We offer flexibility in our working hours, 34 days annual leave.


T: (028) 90 705 205      

E: [email protected]